oUR Mission
Rugged Couture stands at the forefront as a leader of positive change for the apparel industry in Trades Clothing. The goal for our brand is to build a strong emotional bond with the customer. To do this we must build a vision, a lifestyle, and a feeling that appeals to the blue collar work force.
OUR VALUES
We are passionate About Doing Things Differently.
We are contrarians, deeply focused on sustainability and efficiency in order to advance the interests of our customers, our workers and the community.
RESPECT
We value everyone and treat people with dignity and professionalism.
INTEGRITY
We build trust through responsible actions and honest relationships.
Style
We strive to be different, yet relatable.
PASSION
Passion is at the heart of the company. We are continuously moving forward, innovating, and improving.
DIVERSITY
We know it takes people with different ideas, strengths, interests, and cultural backgrounds to make products all customers can relate to.
Straight up!
No bullshit.